LEGO® Education

E-commerce experience

Overview

LEGO® Education is the school-focused arm of LEGO, selling hands-on learning kits rather than consumer toys. I joined the project in early 2025 to redesign the Category pages ahead of two new product launches: LE Science and LE Computer Science & AI.

Skillsets used

UI UX, asset creation, animation, prototype, design system

Challenges

  • Dense, repetitive pages that buried the products

  • A fresh rebrand to align with — but no concrete design system to work from

  • Lots of new product information to communicate clearly and engagingly

Localization

LEGO Education site lives on 23 different locales, which require both copy translation and localized image assets.