How do you describe the indescribable Cannabis experience?
1. Cannabis experiences are not meant to be the same for everyone. How can we have a consistent branding while showing the range of cannabis experience?
2. How do you create a fresh approach to a category that is so heavily regulated that has forced many brands into familiar visual territory?
Enjoyment your way
Solution: Cannabis affects everyone differently so we realized the answer was to not try and define it but create an honest representation of it instead through abstract illustrations.
3×5 print-outs containing information on a strain/product.
Each strain is represented with a unique illustration.
Product Retail Guide
Booklet that shows the variety of products Drift offers, distributed to the budtenders.
Product Retail Guide: Brand Story
Product Retail Guide: Where and how Drift grows its cannabis
Product Retail Guide: Products
Enjoyment Your Way Branding
- is a fluid representation of indescribable nuances and emotions
- is distinct from any other Cannabis brands
- Avoids the strict cannabis regulation in Canada