Canadians welcome refugees with a beautifully furnished home.
Credit: Robin Soukvilay
Canada is one of the few countries that welcome refugees. However, the poor facilities at the refugee shelters treat them as numbers, not neighbours.
IKEA enables Canadians to come together and welcome refugees by furnishing the shelters to feel like a home.
HOW IT WORKS
1. IKEA CATALOGUE
Rather than showing a beautiful space for inspiration, the IKEA catalogue will feature a realistic photo of a refugee shelter. It will direct readers to the IKEA Welcome Home website.
Canadians can digitally decorate a room that will be posted with a registry for crowdfunding. When the room is fully funded, the products are shipped to refugee shelters.
IKEA Welcome Home will also post the shelter designs as shoppable posts, so users can purchase welcome gifts with convenience.
3. Welcome Letter Tag
When a shelter design is fully funded, the products on the registry will get shipped to the shelter. Each product will come with a letter tag written by the donor. The price is replaced by the donor’s name as a welcome gift like this is priceless.
4. IKEA Catalogue – the next issue
The following issue of IKEA catalogue will feature the fully furnished shelters, designed and funded by the public. Where you normally find the product name and price, you will find the donor’s name.