Melona: Fun Squared

Melona is not another boring supermarket ice cream. It’s Fun Squared.

Compared to all the “grammable” desserts from fancy ice cream parlours, packaged ice creams sold at convenience store seem boring. To show Melona isn’t just another retail store popsicle, we created a campaign that highlights its unique shape, colours and flavours.

Photographer: Michael Stuckless

Recognition: Applied Arts – Student Campaign

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Recipe – Melona Gin

Recipe – Melona Strawberry Sake

Experiential – Freezer Bench

Free Melona freezer benches to corner stores in the neighbourhood.

Vertically Shaped Website

To resemble Melona’s unique rectangular shape, we will format all our content in a vertical space, including our website.