Melona is not another boring supermarket ice cream. It’s Fun Squared.
Compared to all the “grammable” desserts from fancy ice cream parlours, packaged ice creams sold at convenience store seem boring. To show Melona isn’t just another retail store popsicle, we created a campaign that highlights its unique shape, colours and flavours.
Photographer: Michael Stuckless
Recognition: Applied Arts – Student Campaign
Recipe – Melona Gin
Recipe – Melona Strawberry Sake
Experiential – Freezer Bench
Free Melona freezer benches to corner stores in the neighbourhood.
Vertically Shaped Website
To resemble Melona’s unique rectangular shape, we will format all our content in a vertical space, including our website.