No matter how old it gets, Homer Simpson’s outfit looks new. So do the clothes washed with Woolite.
Insight: Despite the many years pop culture characters have been around, their clothes never seem to wear or fade like ours do.
Idea: Highlight the consistently clean pop culture outfits with 6s YouTube pre-rolls that tailor the copy and clothing to the video content. (Ex. The Simpsons pre-roll would appear on videos related to The Simpsons)
Credit: Robin Soukvilay
Recognition: NAC Gold