Woolite: Iconic Laundry

No matter how old it gets, Homer Simpson’s outfit looks new. So do the clothes washed with Woolite.

Insight: Despite the many years pop culture characters have been around, their clothes never seem to wear or fade like ours do.

Idea: Highlight the consistently clean pop culture outfits with 6s YouTube pre-rolls that tailor the copy and clothing to the video content. (Ex. The Simpsons pre-roll would appear on videos related to The Simpsons)

Credit: Robin Soukvilay

Recognition: NAC Gold