JBSS Squirrel Brand Nuts
Feed Your Wonder: open up a world of wonder.
We launched a modern ad campaign for the 134-year-old heritage brand, making their squirrel mascot ‘Zip’ come to life. Squirrel Brand Nuts’ core value is to share the wonders of the world through its exquisite nuts. In the 60s animation, Zip goes on an adventure to source the finest nuts from around the world.
Overview
Role
Art Direction, Design, Concept Creation
Feed Your Wonder :60
Follow Zip the Squirrel through a magical adventure to discover the most exquisite nuts around the world.
Turkish Hazelnuts :15
Hawaiian Macadamias :15
Spanish Marcona Almonds :15
Brazilian Cashews :15
Environment Design
Character Design
Zip is the mascot of the Squirrel brand nuts. It only existed as a vintage 2D illustration, but we made it come to life in 3D. We first illustrated Zip in 2D and used 3D techniques to enhance its realistic movement. We decided to give Zip a pair of human-like eyes (eye whites around the iris) rather than making them fully dark so they could convey emotions.
Wondrous Packaging
To celebrate the launch of ‘Feed Your Wonder’ campaign, we created limited edition packaging designs for our exquisite nuts. These hexagon-shaped kits are designed to reveal the wondrous journey of each nut, giving an immersive experience to our foodie consumers.
Process
From the start of the project to the end, I was involved in concept creation, script writing, animation vendor briefing, packaging design, photoshoot, and all client presentations.
Team effort
Tulips and Chimneys
Illustration & animation
Corinne Brinkley
Copywriter
Chris Yoon
Senior Visual Designer
Renee Royal
Executive Producer
Alexandria Fuller
Producer
Hari Bajwa
Creative Director
Patrick Lendrum
Creative Director