Brooks Running
Alter Ego: Transform into your Alter Ego when you step into the new Levitate 5.
Brooks is all about helping real runners achieve the ‘Run Happy’ mindset. Rather than going with the typical sports commercial route featuring muscular runners and a majestic soundtrack, we decided to add some humour into the spot by letting the regular runners transform into their Alter Egos through a simple VO.
Who will you become? (Male 30s)
Who will you become? (Female 30s)
Team Effort.
Scott Muska
Copywriter
Alexandria Fuller
Producer
Katy Banks
Senior Project Manager
Chelsea Anderson
Creative Director
Leigh Watson
Senior Visual Designer
Taylor Avery
Project Manager
Sarah Holcombe
Creative Director
Rich Bloom
Executive Creative Director
Fuming Cao
Engagement Director
Micah Perta
Director
Liz Sullivan
Associate Program Director
Renee Royal
Executive Producer