Woolite
Iconic Laundry: Fresh clothes for years, like your favourite characters' iconic outfits.
Ever wondered how Homer Simpson keeps his white polo spotless after all these years?
Woolite aimed to creatively convey their new tagline, 'Keep your clothes looking new.' Leveraging the insight that iconic TV characters often wear the same outfit repeatedly, we designed 7 distinct bumper ads, each showcasing the signature outfit of a beloved TV character.
Overview
Recognition
Winner of 2020 National Advertising Challenge
Role
Art Direction, Concept, Design
Insight
The character’s outfit is as iconic as the character itself.
This allows Woolite to imply the iconic characters without actually including the characters themselves, avoiding potential royalty costs.
The Simpsons :6s
Mr.Roger’s Neighbourhood :6s
Where is Waldo? :6s
Sherlock Holmes :6s
Super Mario :6s
Rocky :6s
Winnie the Pooh :6s
NAC Gold
Winner of 2020 National Advertising Challenge.
Robin Soukvilay
Creative